Partnership:

Disney Music Group and Valpak

Description:
Disney Music Group partnered with Valpak for The Valpak Music Playlist Sweepstakes. The promotion allowed fans to listen to their favorite Disney songs and enter to win a home speaker set or a music streaming subscription.

The sweepstakes ran from February 19 through March 29, 2019. It was open to legal residents of the United States who were over the age of 18 at the time of entry.

This partnership was born at the Brand Partnership Forum and thanks to those continued networking opportunities came together quickly when the time was right.

Partnership Opportunity:
Disney Music Group/Music
Company:
Disney Music Group
Partner/Category:
Valpak /
Timing:
February 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2023-08-22
Companies Involved
Jackie C
Jackie C Director, Marketing Partnerships and Promotions Marvel Entertainment
Tuck

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