Partnership:

Disney Plus and Xbox

Description:

Disney Plus partnered with Xbox on a promotion that allowed Xbox gamers access to Disney Plus free of charge for a limited time.

Disney collaborated with Xbox on a partnership which consisted of Xbox Game Pass Ultimate Subscribers getting their first month of Disney Plus for free. To become an Xbox Game Pass Ultimate Subscriber cost just $1 for the first month with $14.99 from then on so the promotion offered a great deal to would-be Xbox gamers and Disney Plus users. The promotion ran until January 31, 2020.

Partnership Opportunity:
Disney Plus/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Xbox /Gaming & Esports
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2020-11-18
Companies Involved
Microsoft Xbox
Tuck

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