Partnership:

DISNEYLAND and Honda

Description:
Disneyland and Honda partnered to promote the renovated Space Mountain with "The Coolest Ride in the Galaxy Promotion". Consumers who visited select Disneyland Theme Parks any day in October 2005 received a game piece which indicated whether he or she was a finalist. Finalists with the current date reported to Guest Relations or City Hall. Finalists with the following day''s date reported to the two locations before the end of the day. During the final round, each qualifying finalist received a key and given a chance to play the grand prize package. Each day in the month of October, one grand prize winner each day received a Honda Civic. Other prizes included two Disneyland Annual Passes. The game began October 1, 2005 and commenced ib October 31, 2005.
Partnership Opportunity:
DISNEYLAND/Tech
Partner/Category:
Honda /Automotive
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-09
Companies Involved
Tuck

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