Partnership:

Disney's 100th Anniversary and Post Cereal

Description:

To commemorate the 100th anniversary of Disney, Post participated in the Disney 100 Years of Wonder celebration with the launch of two new, limited-edition cereals alongside a Mickey Mouse-themed collector’s metal tin.

For the new cereals, Post worked together with Disney to create a one-of-a-kind themed fruity cereal, a new-to-market confetti cake flavored cereal and a special edition collector’s cereal item.

The themed fruity cereal featured Disney Mickey Mouse head-shaped silhouette cereal pieces with iconic Disney and Pixar characters on the box. Fans could purchase this cereal throughout 2023.

Additionally, the new confetti cake flavored cereal had updated packaging throughout the 2023 to celebrate three different Disney and Pixar characters during specific periods of time.

Both cereals were available at major mass and grocery retailers nationwide throughout 2023.

Collector’s Tin

For Disney fans looking for a premium collector’s item, Post offered a special edition of the new confetti cake cereal in a Mickey Mouse-themed collector’s metal tin. Inside the metal case, fans found a special edition cereal box featuring a retro design inspired by Post and Disney’s first collaboration on Post Toasties cereal in 1934. The metal tin, which retailed for $40, represented a time capsule that inspires fans to remember and appreciate the start of Disney. Fans are encouraged to follow the brand on Instagram (@Post_Cereals) for more details about the exclusive item launch, which will be available exclusively at Walmart.com in limited quantities.

Partnership Opportunity:
Disney's 100th Anniversary/Classic Characters
Partner/Category:
Post Cereal /CPG
Timing:
January 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-01-30
Last Modified on:
2023-01-31
Companies Involved
Tuck

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