Partnership:

Encanto and CAMP

Description:

Disney partnered with CAMP for an ENCANTO immersive experience: a real-life Casita, complete with secret passages, interactive magic, live music, and surprises behind every magic door.

From Antonio's rainforest to Isabela's floral wonderland and Luisa's happy place, CAMP's Disney ENCANTO experience was bursting with magical fun, with the chance to see Bruno's room, too.

They also brought the Disney ENCANTO town square to CAMP. All kinds of merchant cooked up custom-made, exclusive goods inspired by the world of Disney ENCANTO, from chain-stitched apparel to handmade flower crowns that you could only find at CAMP.

Behind CAMP's signature Magic Door was an immersive experience where families were guided by a CAMP Counselor through a narrative-driven adventure, packed with plenty of Disney and CAMP magic. Guests could climb, slide, bounce, and dance their way through a unique themed environment. 

Partnership Opportunity:
Encanto/Theatrical
Partner/Category:
CAMP /Retail
Timing:
October 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Micro site
Online
Social Media
Created On:
2022-10-17
Last Modified on:
2022-10-18
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.