Description:
Kellogg's partnered with Walt Disney Studios to launch a new limited-edition HOCUS POCUS 2-themed cereal.
Kellogg’s Disney HOCUS POCUS 2 cereal featured a mixed berry flavor, with purple, orange and yellow star-shaped pieces topped with green and purple flecks. The cereal was available at retailers nationwide for $4.29 per 7.7oz box and $5.29 per 12oz box.
Stream Disney's HOCUS POCUS 2 only on Disney+ September 30th, 2022.
Partnership Opportunity:
Disney's HOCUS POCUS 2/Streaming
Company:
Partner/Category:
Kellogg's /CPG
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2022-08-12
Last Modified on:
2022-08-16
Companies Involved
Zion D
Omni Marketing Lead
WK Kellogg Co 
Beth M
Sr Manager Licensing Partnerships
WK Kellogg Co
Nicole S
Vice President
The Walt Disney Studios
Angela L
Specialist, Marketing Partnerships Sales & Synergy
The Walt Disney Studios
Nicholas F
Marketing Coordinator
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