Partnership:

Disney+'s HOCUS POCUS 2 and Lovesac

Description:

Disney+ and Lovesac collaborated to see, hear, and feel HOCUS POCUS 2, courtesy of the cutting edge StealthTech Sound + Charge technology. Starting at $3,250, movie lovers could add the immersive surround sound to any Lovesac sactional. 

Overall, consumers could expect a next-level 4D experience with speakers embedded within the couch, fabric-specific tuning, and integrated wireless charging, just to name a few features. They guarantee you'll feel like you're really in Salem, Massachusetts.

Also, through October 31st, 2022 customers who bought the new sound system also got a free HOCUS POCUS 2 Footsac Blanket. Additionally, beginning September 30th, 2022 you could enter the Watch With Your Witches sweepstakes for a chance to win a Lovesac Sactional featuring StealthTech Sound + Charge.

Lovesac also sponsored the red carpet premiere of the movie.

Partnership Opportunity:
Disney+'s HOCUS POCUS 2/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Lovesac /Household
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
Created On:
2022-10-07
Last Modified on:
2022-10-13
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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