Partnership:

Lightyear and Alaska Airlines

Description:

Alaska Airlines and Disney's partnered for a Lightyear Sweepstakes with a chance to win a trip to the opening night of Disney & Pixar’s Lightyear at the El Capitan Theatre in Los Angeles on June 16, 2022.

Consumers entered the sweepstakes by signing up for an Alaska Airlines Mileage Plan for a chance to win.

Partnership Opportunity:
Lightyear/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Alaska Airlines /Travel
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Family
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Sponsorship
Vehicle Wrap
Created On:
2022-07-05
Last Modified on:
2022-07-07
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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