Partnership:

Lightyear and Blue Apron

Description:

Blue Apron and Disney have partnered to bring a series of LIGHTYEAR-inspired dishes directly to families.

Options included the Star Command Shrimp & Orzo with sweet-meets-smoky vegetables and almond breadcrumbs, Intergalactic Honey Mustard Chicken with creamy buttermilk mashed potatoes and garlic-parmesan broccoli, Mission Control Turkey Meatloaf Sandwiches with roasted green beans and date ketchup and Space Ranger Chicken Enchiladas with a zesty cilantro sauce and caramelized onions.

The ingredient kits were available to order on Blue Apron’s website and app, and they would have arrived between June 20 to July 11, 2022. The meal delivery service offered weekly plans that can be customized by the number of servings (two or four) and meals (two, three or four) per week and preferences such as 30-minute prep time, WW-recommended options and more. Pricing ranged from $8 to $12 per serving, depending on the number of servings and meals each week.

Partnership Opportunity:
Lightyear/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Blue Apron /Dining
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Other
Media Elements:
Direct Mail
In-Game / In-App Integration
Mobile
Online
Other
Social Media
Created On:
2022-06-01
Last Modified on:
2022-06-07
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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