Partnership:

Disney's LIGHTYEAR and Lightlife Foods

Description:

Lightlife Foods and Disney Pixar collaborated to promote the new film LIGHTYEAR.


The plant-based brand celebrated the legendary Space Ranger, making mealtime taste out of this world. Buzz Lightyear was featured on packages of Lightlife Food brands including Lighlife Smart Dogs, Lightlife Smart Bacon, Lighlife Original Tempeh, Lightlife Plant-Based Burger, and Lightlife Breakfast Patties and Links. The products were sold on retail shelves at Walmart, Kroger, Whole Foods Market, Target, Albertsons, and others across the nation.


As part of the partnership, Lightlife also invited fans to blast off into the kitchen with plant-based recipes like 'Cosmic Chili Dogs', 'Buzz Breakfast Burrito', and savory 'Morning Moonrock Muffins'. The brand also hosted a sweepstakes with a chance to win dozens of prize packages, including a private film screening and Disney merchandise.


Lightlife also sponsored the premiere of the film.

Partnership Opportunity:
Disney's LIGHTYEAR/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Lightlife Foods /CPG
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Email
Micro site
Online
Signage
Social Media
Sponsorship
Created On:
2022-07-06
Last Modified on:
2022-07-07
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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