Description:
Disney and McDonald's partnered to promote the theatrical release of LIGHTYEAR.
McDonald's Happy Meal featured 8 different characters as toys from LIGHTYEAR. The toys include characters from the movie (like Buzz Lightyear, his crewmates, the evil Zurg, and Sox the robotic cat) in various spaceships and vehicles. The Happy Meal also came with stickers to customize the vehicles.
Partnership Opportunity:
Disney's LIGHTYEAR/Theatrical
Company:
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Created On:
2022-06-17
Last Modified on:
2022-06-29
Companies Involved
Nicole S
Vice President
The Walt Disney Studios
Nicholas F
Marketing Coordinator
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