Partnership:

DIVA STARZ and McDonald's

Description:
A variety of miniature DIVA STARZ figures, with various snap-on outfits, and an assortment of must-have, "glam-a-licious" accessories combine to make 32 different variations of the DIVA STARZ toys were featured in McDonald`s Happy Meals and Mighty Kids Meals. In keeping with McDonald`s success with other electronic toys, several versions of the DIVA STARZ dolls and accessories featured electronic chips that allow them to talk or play music. Supported by national television and print advertising campaigns as well as instore POS.
Partnership Opportunity:
DIVA STARZ/Toys
Company:
Mattel
Partner/Category:
McDonald's /Dining
Timing:
September 3rd Quarter 2001
Target:
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2021-01-20
Companies Involved
Tuck

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