Partnership:

DOCTOR STRANGE and Microsoft

Description:

Marvel Entertainment and Microsoft teamed up to celebrate the release of DOCTOR STRANGE. The partnership included a television spot featuring a Marvel executive using the Microsoft Surface Pro 4 showcasing the device's versatility. The spot also featured various clips from the film. In addition, scenes from DOCTOR STRANGE were used in promotional materials on the Microsoft Surface Pro 4 website. The Surface Pro 4 was also featured in the film and used by the main character several times throughout the story

Partnership Opportunity:
DOCTOR STRANGE/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Microsoft /Tech
Timing:
4th Quarter 2016
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Product Placement
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Marvel Entertainment
Tuck

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