Description:
DreamWorks and Crayola have teamed up to celebrate creativity with the release of Dog Man, bringing the beloved book series to life on the big screen. As part of the collaboration, Crayola’s #StayCreative campaign encourages fans to channel their imagination, just like Dog Man creator Dav Pilkey. Through engaging content and interactive experiences, the partnership highlights the power of creativity in storytelling, art, and film, inspiring audiences of all ages to unleash their inner artist.
Partnership Opportunity:
DOG MAN/Theatrical
Company:
Partner/Category:
Crayola /CPG
Timing:
January 1st Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Other
Media Elements:
Online
Other
Social Media
Other
Social Media
Created On:
2025-01-31
Last Modified on:
2025-02-04
Anna R
Head of Global Partnerships
Crayola
Lou H
VP, Domestic Partnership Marketing
Universal Pictures
Niki F
Sr. Director
Universal Pictures
Erica L
Director, Sales | Domestic Partnership Marketing
Universal Pictures
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