Partnership:

Doja Cat and LIFEWTR

Description:

Musician Doja Cat partnered with LIFEWTR to celebrate the release of her album PLANET HER. 

As part of the partnership LIFEWTR brought out-of-this-world digital and in-person activations to fans across the country that unlocked exclusive access to unique experiences and items. The experiences and items included VIP access to upcoming concerts, PLANT HER merchandise and autographed items, and products from Doja Cat's new makeup line BH Cosmetics and line of Bliss lights. 

Fans could enter for a chance to win by finding the Get Into My Drip augmented reality filter on Doja Cat and LIFEWTR's instagram and using it to post a selfie. 

On Instagram, Doja Cat dropped clues that lead SoCal locals to a public art mural designed by Jillian Evelyn that uses technology to to unlock exclusive prizes. 

Partnership Opportunity:
Doja Cat/Music
Partner/Category:
LIFEWTR /Beverages
Timing:
November 4th Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
AR / VR
Licensed Product
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-11-03
Last Modified on:
2021-11-11
Companies Involved
Tuck

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