Description:
Universal Pictures partnered with Circle K to promote the theatrical release of DOLITTLE.
The partnership consisted of Circle K promoting DOLITTLE in its Flip & Find promotion which gave Circle K shoppers the change to unlock great prizes.
Circle K shoppers went to Win.CircleK.com to participate in DOLITTLE themed activities and games for the chance to unlock in-store prizes. Players engaged in activities such as flipping DOLITTLE's hat to see what was hidden, all while trying to avoid Barry the Tiger.
Partnership Opportunity:
Dolittle/Theatrical
Company:
Partner/Category:
Circle K /Retail
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Premiums / Giveaways
In-Store / Retail
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-10
Companies Involved
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