Partnership:

DoorDash and Albertsons

Description:

DoorDash teamed up with Albertsons on an exciting promotion that gave shoppers access to grocery savings.

The partnership consisted of DoorDash collaborating with Albertsons on a virtual video game that shoppers could play and have their winnings translate to real-world savings. 

The game, In The Bag, was available to play until June 27, 2021. The game invited players to fit and match as many food staples into a grocery bag as they possibly can in a Tetris-like manner until the bag overflowed, giving users the chance to score Albertsons savings on their future DoorDash orders.

Partnership Opportunity:
DoorDash/App
Partner/Category:
Albertsons /Retail
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Advergame
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2021-06-25
Last Modified on:
2021-07-08
Companies Involved
Tuck

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