Partnership:

DoorDash and National Basketball Association

Description:

DoorDash has been named a presenting sponsor of the NBA, WNBA, and NBA 2K Leage playoffs and finals.

The NBA and DoorDash agreed to a multi-year partnership aimed at engaging with fans watching basketball from home, and also encouraged them to order food from Black-owned restaurants. Many of the NBA's top players posted on their social media about the new partnership, including Ja Morant, Jrue Holiday, Bradley Beal, and Donovan Mitchell. In the month of August, for every order placed from a Black-owned restarant, DoorDash donated $1 to the National Urban League.

This partnership was announced in August 2020.

Partnership Opportunity:
DoorDash/Dining
Partner/Category:
National Basketball Association /Sports
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-15
Companies Involved
Tuck

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