Partnership:

DoorDash and Shake Shack

Description:

DoorDash partnered with Shake Shack for an exciting Valentine's Day promotion that appealed to the nostalgia of consumers.

The partnership consisted of DoorDash and Shake Shack presenting a livestreamed concert featuring Boyz II Men. The concert featured love songs and ballads from the group. It was livestreamed for free on Twitch and DoorDash's Facebook Live channel at 8 p.m. ET on Valentine's Day.

In addition to the concert, Shake Shack presented a "Berryz II Men" shake made with vanilla and chocolate-covered strawberries that was available in the lead-up to the concert.


Partnership Opportunity:
DoorDash/App
Partner/Category:
Shake Shack /Dining
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2021-02-12
Last Modified on:
2021-02-17
Companies Involved
Tuck

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