Paramount Pictures partnered with the Ad Council along with the USDA Forest Service for a promotion celebrating the theatrical release of DORA AND THE LOST CITY OF GOLD. 

The promotion consisted of a series of PSAs featuring footage from the film that encouraged families to visit their local forest or park. These PSAs included characters from the film that the Ad Council promoted across campaign and partner platforms.

The partnership between the Ad Council and Paramount Pictures was an extension of the Ad Council's ongoing "Discover the Forest" program with the U.S. Forest Service. This program's Spanish-language component was titled "Descubre el Bosque."