Paramount Pictures partnered with flashlight company Maglite fora promotion celebrating the theatrical release of DORA AND THE LOST CITY OF GOLD.

The promotion consisted of Maglite flashlights being featured and used throughout the film itself. 

Fans could also buy their own Mini Maglite LED Flashlight in 9 distinct colors and recieve 10% off the sale price by using the promo code DORA10. This aspect of the partnership was available while supplies lasted.

The partership also encompassed the What's in Your Backpack sweepstakes in wich fans could enter to win a prize pack that included a Herschel Daypack, Dora and the Lost City of Gold t-shirt, Mini Maglite Pro LED Flashlight in Rose Gold and more. With 25 winners chosen, fans entered by recording a short video of themselves showing what's in their backpack then sharing it on social media using the hashtag #DORAMOVIEGIVEAWAY. Entries were accepted from June 27 through September 9, 2019.