Partnership:

Dora and the Lost City of Gold and Menchie's

Description:

Paramount Pictures partnered with Menchie's Frozen Yogurt for a promotion celebrating the theatrical release of DORA AND THE LOST CITY OF GOLD. 

The partnership consisted of in-store promotion for the film at Menchie's locations nationwide. 

For a limited time, Menchie's customers could get a limited-edition Dora Movie cup. The cup was branded with promotional imagery celebrating DORA AND THE LOST CITY OF GOLD.

Partnership Opportunity:
Dora and the Lost City of Gold/Theatrical
Company:
Paramount Pictures
Partner/Category:
Menchie's /Dining
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-09-03
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.