Description:
Paramount Pictures partnered with Menchie's Frozen Yogurt for a promotion celebrating the theatrical release of DORA AND THE LOST CITY OF GOLD.
The partnership consisted of in-store promotion for the film at Menchie's locations nationwide.
For a limited time, Menchie's customers could get a limited-edition Dora Movie cup. The cup was branded with promotional imagery celebrating DORA AND THE LOST CITY OF GOLD.
Partnership Opportunity:
Dora and the Lost City of Gold/Theatrical
Company:
Partner/Category:
Menchie's /Dining
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-09-03
Companies Involved
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