Partnership:

Dora and the Lost City of Gold and Palladium

Description:

Paramount Pictures partnered with Palladium boots for a promotion surrounding the theatrical release of DORA AND THE LOST CITY OF GOLD.

The promotion consisted of the titular DORA wearing Palladium Boots throughout the film. As DORA traverses the jungle in the film and accompanying promotional materials, she does so wearing Palladium Boots.

The partnership also included a designated page on Palladium's website dedicated to DORA AND THE LOST CITY OF GOLD in which shoppers could shop the Pampa Hi collection of footwear featured in the film.

Partnership Opportunity:
Dora and the Lost City of Gold/Theatrical
Company:
Paramount Pictures
Partner/Category:
Palladium /Fashion
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-26
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.