Valpak partnered with Paramount Pictures on the theatrical release of Dora And The Lost City of Gold.
The movie is
prominently featured on the front cover of 36 million envelopes just as it hits
theaters.  

Consumers were directed to take part in the Great Treasure Hunt
as lucky recipients found a $100 check (but all found great savings). 
Then as they visited www.valpak.com/dora,
they were able to watch the movie trailer, find more back to school savings and register
for a chance to win $5,000.