Partnership:

Television and General Mills

Description:

General Mills and Nickelodeon partnered to promote the televion show, DORA THE EXPLORER. Boxes of Kix cereal featured the character DORA and offered an interactive experience for children to learn Spanish. The exterior of the boxes contained flash cards for children to use to learn Spanish. The offer was available until supplies lasted.

Partnership Opportunity:
Television/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
General Mills /CPG
Timing:
2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Tuck

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