Partnership:

Television and Mattel

Description:

“Explore the World of DORA THE EXPLORER Day” Sweepstakes at local Toy’s R Us stores on April 12, 2003. Consumers had to fill out an official entry form and be present for the drawing that took place at 1PM – 2 PM. Prizes for the drawing included Cabbage Patch Kids and DORA THE EXPLORE dolls. The promotion was supported by a full page FSI and in-store displays.

Partnership Opportunity:
Television/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Mattel /Toys
Timing:
April 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Tuck

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