Partnership:

DORA THE EXPLORER LIVE! and Procter & Gamble

Description:

Nickelodeon kicks off its first stage tour for DORA THE EXPLORER LIVE! with more than $25 million in promotional support from Procter & Gamble Crest, Pampers and Bounty; Nabisco`s Teddy Grahams; and Mervyn`s Department Stores. Bounty and Pampers, as associate sponsors, will be incorporated into the lobby area of the tour and in all tour materials, and all three brands will participate as sponsors of local market radio promotions (including ticket giveaways and gift packs).

Partnership Opportunity:
DORA THE EXPLORER LIVE!/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
April 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Tuck

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