Partnership:

DORA THE EXPLORER LIVE! and Procter & Gamble

Description:

Nickelodeon kicks off its first stage tour for DORA THE EXPLORER LIVE! with more than $25 million in promotional support from Procter & Gamble Crest, Pampers and Bounty; Nabisco`s Teddy Grahams; and Mervyn`s Department Stores. P&G will incorporate its multi-cultural SMILE program into ""Dora"" shows. At each tour stop of the Dora Live tour, Crest will have a fun, colorful and interactive lobby display that will introduce kids to the basics of healthy brushing and then end with a ""Crest Healthy Smile"" photo opportunity in which kids get to be Dora`s best friend, Boots. As the presenting sponsor, Crest will also participate in the instant win intermission sweepstakes during each performance.

Partnership Opportunity:
DORA THE EXPLORER LIVE!/Financial & Insurance
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
April 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Tuck

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