Partnership:

Doritos and Burger King UK

Description:

PepsiCo teamed up with Burger King to launch a co-branded Flame Grilled Whopper variant of Doritos.

The new tortilla chips tasted “deliciously close” to BK’s flagship burger comprising beef, tomatoes, onions and pickles, said PepsiCo. And despite their “uncanny likeness to the Flame Grilled Whopper”, they are non-HFSS and suitable for vegetarians.

Rolling out March 7th, the snack was supported by an on-pack promotion, offering a chance to bag a Whopper meal. The activity ran across all Doritos sharing formats until October 30.

There was also a release of PR footage of a billboard for Doritos being set on fire in front of a Burger King in Middlesbrough.

Partnership Opportunity:
Doritos/CPG
Partner/Category:
Burger King UK /Dining
Timing:
March 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Stunt
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2023-03-08
Last Modified on:
2023-03-14
Companies Involved
Tuck

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