Partnership:

DoSomething.org and Hollister Co.

Description:

DoSomething.org and Hollister have partnered together on a "Cancel Bullying" Campaign. 

The campaign encouraged students to print and post tear sheets that contained kind words to help cancel negativity and help stop bullying before it starts. 

The campaign also gave students a chance to win a $50 Hollister Gift Card or a $7,000 DoSomething scholarship. To enter, students had to upload a photo of themselves with the tear sheets on social media tagging @DoSomething, @Hollisterco, #CancelBullying, and #HollisterCollective. Additionally, the high school with the most students who complete the Cancel Bullying campaign also won a pizza party for their whole school!

Partnership Opportunity:
DoSomething.org/Non-Profit Organizations
Company:
DoSomething.org
Partner/Category:
Hollister Co. /Fashion
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Direct Marketing
Micro site
Mobile
Online
Print Advertising
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
DoSomething.org
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.