Partnership:

Double Dare and Facebook

Description:
Nickelodeon and Facebook partnered on the revival of DOUBLE DARE, the network's longest-running kids game show (1986 - 1993) that debuted a reboot in April 2018. Pitting players against their friends in trivia and challenge face-offs, the game is Nickelodeon’s first in-app partnership with Facebook. The new, in-game app, available through Facebook Messenger, allowed players to face off against their Facebook friends in trivia and mini-games inspired by the show's physical challenges. DOUBLE DARE is currently available in English on desktop and mobile, and players can see how their friends have answered questions and compare their scores on a leaderboard. It can be played in a group chat, though players can only compete one-on-one.
Partnership Opportunity:
Double Dare/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Facebook /App
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Advergame
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-08-04
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.