Partnership:

Downton Abbey and Books-A-Million

Description:

Books-A-Million promoted Focus Features' Downton Abbey with in-store POS, paid media, sweepstakes and online & social media.

Partnership Opportunity:
Downton Abbey/Theatrical
Company:
Allied Global Marketing
Partner/Category:
Books-A-Million /Retail
Timing:
September 2019
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-03-05
Companies Involved
Lilly H
Lilly H Coordinator, Partnership Marketing Pending Update
Tuck

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