Partnership:

Dr. Seuss and Farmers Insurance

Description:
Dr. Seuss partnered with Farmers Insurance for a promotion combining the world of Dr. Seuss with the insurance problems Farmers Insurance solves on a daily basis.

The partnership honored Dr. Seuss himself with a series of animated read-along videos posted online that explored strange insurance claims that Farmers Insurance can help address.

The promotional videos launched on March 2, 2019 which is both Read Across America Day and the real Dr. Seuss' birthday.

Partnership Opportunity:
Dr. Seuss/Publishing
Company:
Dr. Seuss Enterprises
Partner/Category:
Farmers Insurance /Financial & Insurance
Timing:
March 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-01
Companies Involved
Dr. Seuss Enterprises
Tuck

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