Partnership:

Dr. Seuss and Skechers

Description:

Dr. Seuss Enterprises teamed with Skechers to create and launch a line of footwear inspired by Dr. Seuss designs.

The partnership consisted of Dr. Seuss collaborating with Skechers on The Skechers x Dr. Seuss multi-year collection. The collection created shoes inspired by specific Dr. Seuss tales. It was launched with a shoe inspired by the iconic book "The Cat and The Hat."

Future shoes were designed with inspiration drawn from other Dr. Seuss stories such as "Green Eggs and Ham," "One Fish, Two Fish, Red Fish, Blue Fish" and more.

Partnership Opportunity:
Dr. Seuss/Publishing
Company:
Dr. Seuss Enterprises
Partner/Category:
Skechers /Fashion
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-27
Companies Involved
Dr. Seuss Enterprises
Tuck

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