For the release of DR. SEUSS’ THE CAT IN THE HAT, Pepsi and Frito Lay hosted the “Power of One” initiative. CAT artwork ran on 175 million packages of Pepsi, Diet Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist that dangled 25 $10,000 shopping sprees to consumers. 50 million bags of Doritos, Lay’s ruffles, Cheetos and Variety Packs were also part of the sweepstakes. Supported by a national campaign that included on-pack, P.O.P diplays and online support.