Description:
For the release of DR. SEUSS’ THE CAT IN THE HAT, Hershey hosted the “Find the Striped Candy” sweepstakes on 55 million packages of Kisses, Kit Kat, Reese’s and other candies that awarded 100 trips to Universal Studio`s Islands of Adventure at Universal Orlando Resort as well as thousands of other Cat in the Hat themed prizes. Supported by television and print ads, FSI, P.O.P displays and on-pack.
Partnership Opportunity:
DR. SEUSS' THE CAT IN THE HAT/Theatrical
Company:
Partner/Category:
Hershey /CPG
Timing:
4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-04
Companies Involved
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