Description:
In supports of DR. SEUSS’ THE CAT IN THE HAT, Smucker’s and Jif touted a “Ring-Ring FunNumber Thing” promotion that offered consumers a chance to win one of 10,000 prizes ranging from movie tickets to a plush toy. To enter consumers found a code located on specially marked packages and called a toll free number to see if they won. Supported by FSI’s, callouts on 20 million Smucker’s and Jif packages and online at jif.com and smuckers.com.
Partnership Opportunity:
DR. SEUSS' THE CAT IN THE HAT/Theatrical
Company:
Partner/Category:
J.M. Smucker /CPG
Timing:
4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-03-04
Companies Involved
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