Partnership:

DR. SEUSS' THE CAT IN THE HAT and Procter & Gamble

Description:

Procter and Gamble Home Care Division teamed up with DR. SEUSS’ THE CAT IN THE HAT for a national themed print and broadcasting ad campaign. A National Sweepstakes also ran that offered consumers that chance to win movie inspired items. Brands involved were Cascade, Dawn, Febreze, Mr. Clean and Swiffer. Supported by premiums, in-store displays and a FSI.

Partnership Opportunity:
DR. SEUSS' THE CAT IN THE HAT/Theatrical
Company:
Universal Pictures
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
4th Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Tuck

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