Partnership:

Dr. Seuss' The Grinch and adidas

Description:

Dr. Seuss partnered with adidas to get in the Christmas spirit with a Forum "Grinch" collaboration. 

Green suede uppers translate the holiday-hating Whoville resident’s fur.

The top halves of these seasonally-appropriate sneakers were done up with two shades of bold greens and devised with shaggy suedes to translate the character’s fur. Tongues split their branding between Grinch’s evil eyes on the right shoe and the standard Trefoil hits on the left. Inside the kicks, the insoles were graced with actual imagery of the animated creature dressed in Santa-inspired garb.

Removable pins could be used to accessorize the kicks included The Grinch’s various facial expressions, gifts and his sidekick Max. Furthermore, the kicks were housed inside a special red shoe box that is printed with his hand dangling an adidas-branded ornament.

Partnership Opportunity:
Dr. Seuss' The Grinch/Classic Characters
Company:
Dr. Seuss Enterprises
Partner/Category:
adidas /Fashion
Timing:
December 2022
Target:
Male
Female
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2022-11-30
Last Modified on:
2022-12-01
Companies Involved
Dr. Seuss Enterprises
Tuck

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