Partnership:

DR. SEUSS' THE LORAX and IHOP

Description:

Universal Pictures partnered with IHOP Restaurant for the film DR. SEUSS’ THE LORAX and held a sweepstakes promotion. To enter, contestants had to visit http://www.ihopandthelorax.com/ and follow the instructions. One grand prize winner received a trip to Universal Orlando Resort for winner and family for three days with accommodations at one of Universal’s three on-site hotels. The promotion ran from January 29 through April 1, 2012 and a winner was selected on April 9, 2012. http://www.ihopandthelorax.com/

Partnership Opportunity:
DR. SEUSS' THE LORAX/Theatrical
Company:
Universal Pictures
Partner/Category:
IHOP /Dining
Timing:
March 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Tuck

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