Universal Pictures partnered with Mazda and the National Education Association for the movie THE LORAX and created a reading tour. THE LORAX reading tour was sponsored by Mazda and included a cross-country tour to visit public schools across the country and highlighted student-led and community based environmental projects. Also, for each test drive of a Mazda vehicle between February 20 through April 2, 2012, Mazda donated $25, up to $1 million, to benefit public school libraries in need across the United States. http://www.nsea-nv.org/home/460.htm