Partnership:

DR. SEUSS' THE LORAX and Mazda

Description:

Universal Pictures partnered with Mazda and the National Education Association for the movie THE LORAX and created a reading tour. THE LORAX reading tour was sponsored by Mazda and included a cross-country tour to visit public schools across the country and highlighted student-led and community based environmental projects. Also, for each test drive of a Mazda vehicle between February 20 through April 2, 2012, Mazda donated $25, up to $1 million, to benefit public school libraries in need across the United States. http://www.nsea-nv.org/home/460.htm

Partnership Opportunity:
DR. SEUSS' THE LORAX/Theatrical
Company:
Universal Pictures
Partner/Category:
Mazda /Automotive
Timing:
March 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Tuck

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