Partnership:

DR. SEUSS' THE LORAX and Seventh Generation

Description:
Universal Pictures and Illumination Entertainment partnered with Seventh Generation for the movie THE LORAX and hosted screenings of the movie as well as discussions and family story hours. The brand also produced LORAX scrapbooks and held contests for families to ?reen-up?their town. Seventh Generation also produced a new 4X Laundry Detergent to promote recycling. The partnership worked to protect tropical rainforests and the orangutan that live in those forests. THE LORAX released in theaters on March 2, 2012. http://www.seventhgeneration.com/learn/blog/word-lorax-seems-perfectly-clear-and-now-once-again-its-one-well-all-hear
Partnership Opportunity:
DR. SEUSS' THE LORAX/Theatrical
Company:
Universal Pictures
Partner/Category:
Seventh Generation /CPG
Timing:
March 1st Quarter 2012
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-02-13
Companies Involved
Tuck

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