Partnership:

DR. SEUSS' THE LORAX and Stonyfield Farms

Description:

Universal Pictures and Stonyfield YoKids Yogurt partnered for the film DR. SEUSS?THE LORAX with an online campaign that sent an environmental message. Stonyfield Farms also produced new kids` flavored Greek yogurt in part with the film and a LORAX-themed game, coupons, and a sweepstakes was featured on the new YoKids website at www.yokidsyogurt.com. To enter the sweepstakes, contestants had to visit www.yokidsyogurt.com and follow the instructions. 15,000 first prize winners were selected and received a packet of organic basil seeds and 3 $1.00 off coupons for Stonyfield products. One grand prize winner received a special screening of DR. SEUSS?THE LORAX with up to 100 guests at a select theater. The grand prize winner will also receive a garden consisting of fruits, vegetables and other plants dedicated in his/her name at an elementary school. The winners were selected on April 2, 2012 and the promotion ran from February 1 to March 31, 2012.

Partnership Opportunity:
DR. SEUSS' THE LORAX/Theatrical
Company:
Universal Pictures
Partner/Category:
Stonyfield Farms /CPG
Timing:
March 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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