Partnership:

DR. SEUSS' THE LORAX and Whole Foods Market

Description:
Universal Pictures partnered with Whole Foods for the film DR. SEUSS?THE LORAX with a ?ids For Our Planet?Essay Contest. Parents and teachers who know kids or a group of kids were asked to tell their story about how they made a difference in the environment. Contestants first had to ?ike?the Whole Foods Market page on Facebook and then submit their essay. A winner was selected on February 14, 2012 and received a private screening of DR. SEUSS?THE LORAX for up to 200 people at a theater in the winner? hometown. Three first prize winners received an Eco-Friendly Garden Tote that contained stainless steel gardening tools and a copy of DR. SEUSS?THE LORAX the book. The contest ran from January 25, 2012 to February 8, 2012. https://www.facebook.com/wholefoods?sk=app_134815059971748&utm_medium=partnership&utm_campaign=Universal/Lorax&utm_source=blog
Partnership Opportunity:
DR. SEUSS' THE LORAX/Theatrical
Company:
Universal Pictures
Partner/Category:
Whole Foods Market /Retail
Timing:
March 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-02-03
Companies Involved
Tuck

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