Description:
DreamWorks Animation's GABBY'S DOLLHOUSE, Lance Bass, and Topco's Food Club teamed up to donate 5 million meals to Feeding America. Gabby and Lance teamed up to bring Lance's mom's banana pudding recipe to life, celebrating 80 sweet years of Food Club and supporting Feeding America by helping provide 5 million meals to families in need. $1 helps provide at least 10 meals secured by Feeding America on behalf of partner food banks. The monetary equivalent of meals will be donated by Food Club from June 12, 2025 - June 12, 2026.
Partnership Category:
Streaming
Company:
DreamWorks Animation, Feeding America, Lance Bass
Partner/Category:
Topco /CPG
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Celebrity Appearance / Endorsement
Email
Online
Social Media
Sponsorship
Online
Social Media
Sponsorship
Created On:
2025-07-28
Last Modified on:
2025-07-28
Jenny A
Senior Director, Brand & Marketing
Topco
Ashley L
Integrated Marketing Manager
Topco
Ula K
Sr. Manager, Digital Marketing
Topco
Megan G
Senior Integrated Marketing Manager
Topco
David B
SVP, Global Brand Partnerships and Marketing
DreamWorks Animation
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