Partnership:

Drunken Fireworks and Simon & Schuster Audio

Description:

Simon & Schuster Audio together with CBS Radio’s Play It have partnered on an innovative and exciting collaboration promoting Stephen King’s forthcoming audiobook DRUNKEN FIREWORKS as a live stream event taking place July 2nd.

Simon & Schuster Audio's standalone publication of Stephen King's never-before-released short story will be read by beloved Maine humorist Tim Sample. DRUNKEN FIREWORKS will be released exclusively as an audiobook on CD and for download on June 30, 2015.

In addition, Simon & Schuster Audio will launch a pre-publication sweepstakes featuring DRUNKEN FIREWORKS in June, which will include a travel voucher for a trip to see the annual July 4th fireworks show in New York, a complete collection of Stephen King's Simon & Schuster Audio recordings, plus additional prizes. The sweepstakes will reach millions of fans through the Simon & Schuster, CBS, and Stephen Kingsites and social media accounts

Partnership Opportunity:
Drunken Fireworks /Health & Beauty
Company:
CBS Radio
Partner/Category:
Simon & Schuster Audio /Online
Timing:
June 2015
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
CBS Radio
Tuck

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