Partnership:

DUMBO and Loewe

Description:
Walt Disney Studios partnered with Loewe to celebrate the theatrical release of DUMBO with a the launch of a custom accessories collection.

To raise anticipation for the theatrical release of the live-action remake, Disney and Loewe collaborated for the capsule collection featuring images from the animated original.

The partnership featured the titular DUMBO on coveted items from the brand's Spring 2019 collection such as the Goya backpack and T-Pouch. Additionally, several clothing items such as jackets, shirts and scarves were customized with DUMBO imagery.

Prior to officially launching the collection at the end of March to coincide with the theatrical release of the film, Loewe held ten pre-sale activation at locations around the world including Shanghai on March 20th and Tokyo on March 29. On March 28, pre-sale events were held in Paris, Madrid, Barcelona, London, Hong Kong, Taipei and Singapore.

Partnership Opportunity:
DUMBO/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Loewe /Fashion
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-18
Companies Involved
Tuck

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