Partnership:

DUMBO and Scentsy

Description:
To promote the theatrical release of DUMBO, Walt Disney Studios partnered with fragrance company Scentsy for a collection celebrating the beloved character.

The Disney x Scentsy collaboration featured a new Scentsy buddy in the form of a DUMBO stuffed animal. The DUMBO Scentsy Buddy was made with the brand's signature textures and materials and had a zipper on the back which revealed a space for the owner's Scent Pak.

In addition to the Scentsy Buddy, the collaboration included an exclusive new scent, the DUMBO: Circus Parade Scent Pak. Fans could purchase the new scent as a scent back or scent bar.

Customers could purchase each item individually or as part of a DUMBO Bundle which included one Scentsy Buddy with a Dumbo: Circus Parade Scent Pak and a Dumbo: Circus Parade Scentsy Bar.

The collection was launched March 18, 2019 and was available while supplies lasted.

Partnership Opportunity:
DUMBO/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Scentsy /Household
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-18
Companies Involved
Tuck

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