Partnership:

DUMBO and Spirit Airlines

Description:
Walt Disney Studios teamed with Spirit Airline to promote the theatrical release of DUMBO.

The partnership consisted of a new specially-themed Airbus A321 being rolled out by Spirit that featured a massive decal with the titular flying elephant.

The customized aircraft was officially unveiled at Detroit Metro Airport after being decorated at Spirit's maintenance hangar at Detroit Metro Airport.

It took its first flight from Detroit to Orlando International Airport. Travelers on Spirit were able to fly in the DUMBO-themed plan when travelling from Detroit, Orlando, San Juan, Fort Lauderdale and Baltimore as well as Washington.

The partnership was promoted by Spirit and Disney releasing a time-lapse video showing the entire process of wrapping the massive plane in the decal.

Partnership Opportunity:
DUMBO/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Spirit Airlines /Travel
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
Tuck

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