Partnership:

Dungeons & Dragons and Ferrara

Description:

Dungeons & Dragons (D&D) teamed with Ferrara to release a special D&D branded box of Nerds Gummy Clusters and Rainbow Nerds. 

The packaging showcases one of Dungeons & Dragons most iconic monsters, the mimic, a creature that looks like a treasure chest to lure approaching adventurers. 

Fans who have purchased the limited-edition D&D Nerds will be able to access an exclusive campaign called, "Restoring Harmony" within the world of Dungeons & Dragons. To access the exclusive world fans have to upload their receipt to nerdscandy.com/dnd. The more receipts uploaded, the more access they will get to Nerds character sheets and adventures. 

In "Restoring Harmony", there are six different characters that represent a different Nerds personality: Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor. Once all six characters have been played, a seventh upload will unlock the final adventure in the story. 

Fans who uploaded receipts will also automatically be entered into a sweepstakes. Five winners will be selected to play with one of the game's designers and receive a game pack including key D&D books. 100 runner-ups will receive the game pack only. 

Nerds promoted the sweepstakes and packaging through Facebook, Instagram and TikTok. Dungeons & Dragons has shared numerous videos highlighting the Nerds characters on their YouTube channel.

Partnership Opportunity:
Dungeons & Dragons/Gaming & Esports
Partner/Category:
Ferrara /CPG
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
On Pack
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-08
Last Modified on:
2021-09-17
Companies Involved
Christopher E
Christopher E CEO tripleclix
Tuck

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